Funds From Jay z, Kevin Durant and Will Smith Invest in Life Insurance Startup


Jay-Z, Will Smith, Kevin Durant Invest In Life Insurance Startup ‘Ethos’

He just keeps on winning!

As we all know, Jay-Z has an extensive business portfolio spanning a variety of industries from clothing, beverages, real estate, music streaming, sports management and record companies. 

Earlier this year, Forbes released its annual “Hip Hop’s Wealthiest”  list where Jay-Z dethroned Diddy. He came in with a net worth of $900 million against Diddy’s net worth of $825 million. 

Hov has now joined Will Smith and Golden State Warriors two-time MVP Kevin Durant in a new business adventure that aims to help Americans secure life insurance.

Black Enterprise reports,

“Ethos has made the process much more seamless. It solves a lot of the pain points that consumers have had in the past. People can apply and qualify for a policy after a 10-minute application versus the 10 weeks it takes through a more traditional process. Additionally, the platform provides a non-commissioned licensed agent available to give unbiased guidance and unlike other life insurance plans, more than 99% of Ethos customers have required no medical exam or blood test to get a policy.”

 Ethos has already acquired thousands of applicants for life insurance coverage and has been licensed in 49 states.  The investment is set up to scale the company and allow the team to focus on product development; with the hopes to make life insurance available for consumers who have college debt, mortgages, spouses and children.

For more information, view www.getethos.com.



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